{"title":"OG","description":"\u003cp\u003eThe original VILLAIN MVMT designs. Where the movement began.\u003c\/p\u003e","products":[{"product_id":"standard-issue-hoodie","title":"OG Villain Hoodie","description":"\u003cp\u003e\u003cstrong\u003eOG Villain Hoodie \u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eBuilt to be worn without thinking.\u003cbr\u003e\u003cbr\u003eThe\u003cstrong\u003e OG Villain Hoodie\u003c\/strong\u003e is a core piece — not a drop, not a one-time design. It’s the one you reach for every day because it fits right, feels right, and holds up.\u003cbr\u003e\u003cbr\u003eThe graphic is clean but intentional — Crowned mask stamped on the front, sharp “VILLAIN” lettering across the back, layered with hа hа hа details that hit differently the longer you look at it. Nothing loud for no reason. Everything placed where it should be.\u003cbr\u003e\u003cbr\u003eUnderneath that, the construction does the work.\u003cbr\u003e\u003cbr\u003eA 100% cotton face keeps the exterior smooth and structured, so the print stays sharp and doesn’t break down over time. Inside, a ring-spun cotton blend core adds softness while holding the hoodie’s shape — no stretching out, no losing its fit after a few washes.\u003cbr\u003e\u003cbr\u003eIt’s made to stay in rotation.\u003cbr\u003e\u003cbr\u003eWhy It Works\u003cbr\u003eSmooth cotton face for a cleaner, more elevated finish\u003cbr\u003eRing-spun cotton blend that keeps its structure over time\u003cbr\u003eDurable print that stays sharp with wear\u003cbr\u003eBuilt for everyday use, not occasional wear\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eFit\u003cbr\u003eRuns more fitted.\u003cbr\u003eSize up for a looser, relaxed fit.\u003cbr\u003e\u003cbr\u003eDetails\u003cbr\u003e100% cotton face\u003cbr\u003e65% ring-spun cotton \/ 35% polyester\u003cbr\u003eFront pouch pocket\u003cbr\u003eSelf-fabric back patch\u003cbr\u003eMatching flat drawstrings\u003cbr\u003e3-panel hood\u003c\/p\u003e","brand":"Villain MVMT","offers":[{"title":"Black \/ S","offer_id":46396390932679,"sku":"7485172_10779","price":72.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ M","offer_id":46396390965447,"sku":"7485172_10780","price":72.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ L","offer_id":46396390998215,"sku":"7485172_10781","price":72.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ XL","offer_id":46396391030983,"sku":"7485172_10782","price":72.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ 2XL","offer_id":46396391063751,"sku":"7485172_10783","price":77.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ 3XL","offer_id":46396391096519,"sku":"7485172_13416","price":79.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0760\/4240\/4039\/files\/unisex-premium-pullover-hoodie-black-back-69d9820173ae9.png?v=1775862289"},{"product_id":"f-ck-it-hoodie","title":"OG F*ck It Hoodie","description":"\u003cp\u003e\u003cstrong\u003eOG F*ck It Hoodie\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eSome days you don’t feel like explaining yourself.\u003cbr\u003e\u003cbr\u003eThis is for that.\u003cbr\u003e\u003cbr\u003eThe graphic says enough — you’ve got the strike-through up top and the character on the back that looks exactly how it feels. It’s not polished, it’s not clean, and that’s the point. It’s supposed to feel a little off.\u003cbr\u003e\u003cbr\u003eSame build as everything else we put out because if it doesn’t hold up, we don’t make it.\u003cbr\u003e\u003cbr\u003eThe outside is a 100% cotton face, so the print stays sharp and doesn’t fade into nothing after a few washes. Inside, it’s a ring-spun cotton blend, which keeps the hoodie from losing its shape over time. It wears in, not out.\u003cbr\u003e\u003cbr\u003eYou’ll notice it the more you wear it.\u003cbr\u003e\u003cbr\u003eFit\u003cbr\u003eRuns a bit fitted.\u003cbr\u003eSize up if you want more room.\u003cbr\u003e\u003cbr\u003eDetails\u003cbr\u003e100% cotton face\u003cbr\u003e65% ring-spun cotton \/ 35% polyester\u003cbr\u003eFront pouch pocket\u003cbr\u003eSelf-fabric back patch\u003cbr\u003eMatching flat drawstrings\u003cbr\u003e3-panel hood\u003cbr\u003e\u003cbr\u003eWear it how you want.\u003c\/p\u003e","brand":"Villain MVMT","offers":[{"title":"Black \/ S","offer_id":46396415148231,"sku":"8047194_10779","price":72.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ M","offer_id":46396415180999,"sku":"8047194_10780","price":72.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ L","offer_id":46396415213767,"sku":"8047194_10781","price":72.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ XL","offer_id":46396415246535,"sku":"8047194_10782","price":72.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ 2XL","offer_id":46396415279303,"sku":"8047194_10783","price":77.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ 3XL","offer_id":46396415312071,"sku":"8047194_13416","price":79.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0760\/4240\/4039\/files\/unisex-premium-pullover-hoodie-black-back-69d961eced7a3.png?v=1775854496"},{"product_id":"villain-mvmt","title":"OG Crown Villain Hoodie","description":"\u003cp\u003e\u003cstrong\u003eOG Crown Villain Hoodie\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eYou don’t need to say much.\u003cbr\u003eIt’s already there.\u003c\/p\u003e\n\u003cp\u003eThe \u003cstrong\u003eOG\u003c\/strong\u003e \u003cstrong\u003eCrown Villain Hoodie\u003c\/strong\u003e keeps it straight — stacked lettering down the back, raw edges, nothing cleaned up more than it needs to be. “THE” and “MVMT” sit off to the side like they’re not trying to compete with it.\u003c\/p\u003e\n\u003cp\u003eIt reads how it reads.\u003c\/p\u003e\n\u003cp\u003eSame build as everything else. If it doesn’t hold up, it doesn’t make it out.\u003c\/p\u003e\n\u003cp\u003eThe outside is a 100% cotton face, so the print stays sharp and doesn’t fade into nothing after a few washes. Inside, it’s a ring-spun cotton blend, which keeps the hoodie holding its shape over time. It wears in without losing how it fits.\u003c\/p\u003e\n\u003cp\u003eThis one’s simple, but it hits.\u003c\/p\u003e\n\u003cp\u003eFit\u003cbr\u003eRuns a bit fitted.\u003cbr\u003eSize up if you want more room.\u003c\/p\u003e\n\u003cp\u003eDetails\u003cbr\u003e100% cotton face\u003cbr\u003e65% ring-spun cotton \/ 35% polyester\u003cbr\u003eFront pouch pocket\u003cbr\u003eSelf-fabric back patch\u003cbr\u003eMatching flat drawstrings\u003cbr\u003e3-panel hood\u003c\/p\u003e\n\u003cp\u003eLeave it at that.\u003cbr\u003e\u003c\/p\u003e","brand":"Villain MVMT","offers":[{"title":"Black \/ S","offer_id":46397066444999,"sku":"8141440_10779","price":72.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ M","offer_id":46397066477767,"sku":"8141440_10780","price":72.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ L","offer_id":46397066510535,"sku":"8141440_10781","price":72.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ XL","offer_id":46397066543303,"sku":"8141440_10782","price":72.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ 2XL","offer_id":46397066576071,"sku":"8141440_10783","price":77.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ 3XL","offer_id":46397066608839,"sku":"8141440_13416","price":79.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0760\/4240\/4039\/files\/unisex-premium-pullover-hoodie-black-back-69d9809c36fa1.png?v=1775862007"},{"product_id":"men-s-premium-heavyweight-tee","title":"OG Villain Tee","description":"\u003cp\u003e\u003cstrong\u003eOG Villain Tee\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eThe \u003cstrong\u003eOG\u003c\/strong\u003e \u003cstrong\u003eVillain Tee\u003c\/strong\u003e is built around the core mark — “VILLAIN” across the back with the symbol set underneath. No extra elements around it. The layout does what it needs to do.\u003cbr\u003e\u003cbr\u003eThe weight is what sets it apart. It’s a 6.5 oz tee, so it has structure without feeling heavy. It sits right on the body and keeps that shape instead of going soft and loose after a few washes.\u003cbr\u003e\u003cbr\u003eMade from combed ring-spun cotton, it’s smooth to the touch but still durable enough to hold up with regular wear. The collar stays in place, the seams don’t twist, and the print keeps its edge.\u003cbr\u003e\u003cbr\u003eFit:\u003cbr\u003eRegular fit.\u003cbr\u003eSize up if you want more room.\u003cbr\u003e\u003cbr\u003eDetails:\u003cbr\u003e100% combed ring-spun cotton\u003cbr\u003eCharcoal Heather and Carbon Grey: 60% cotton \/ 40% polyester\u003cbr\u003eFabric weight: 6.5 oz\/yd² (220 g\/m²)\u003cbr\u003e20 singles\u003cbr\u003eSide-seamed construction\u003cbr\u003e1 × 1 ribbed collar\u003cbr\u003eSingle-needle edge stitch 7\/8″\u003cbr\u003e\u003cbr\u003eBuilt to last.\u003c\/p\u003e","brand":"Villain MVMT","offers":[{"title":"Black \/ S","offer_id":46399094620359,"sku":"8668837_12756","price":52.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ M","offer_id":46399094653127,"sku":"8668837_12757","price":52.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ L","offer_id":46399094685895,"sku":"8668837_12758","price":52.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ XL","offer_id":46399094718663,"sku":"8668837_12759","price":52.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ 2XL","offer_id":46399094751431,"sku":"8668837_12760","price":57.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ 3XL","offer_id":46399094784199,"sku":"8668837_12766","price":59.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ 4XL","offer_id":46399094816967,"sku":"8668837_13065","price":62.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0760\/4240\/4039\/files\/mens-premium-heavyweight-tee-black-back-69d97229b96c7.png?v=1775858622"},{"product_id":"crowned-villain-tee","title":"OG Crowned Villain Tee","description":"\u003cp\u003e\u003cstrong\u003eOG Crowned Villain Tee\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eThe mask sits in the center. 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The collar stays in place, the seams stay straight, and the print holds up with wear.\u003cbr\u003e\u003cbr\u003eFit:\u003cbr\u003eRegular fit.\u003cbr\u003eSize up if you want more room.\u003cbr\u003e\u003cbr\u003eDetails:\u003cbr\u003e100% combed ring-spun cotton\u003cbr\u003eCharcoal Heather and Carbon Grey: 60% cotton \/ 40% polyester\u003cbr\u003eFabric weight: 6.5 oz\/yd² (220 g\/m²)\u003cbr\u003e20 singles\u003cbr\u003eSide-seamed construction\u003cbr\u003e1 × 1 ribbed collar\u003cbr\u003eSingle-needle edge stitch 7\/8″\u003cbr\u003e\u003cbr\u003eThat’s it.\u003c\/p\u003e","brand":"Villain MVMT","offers":[{"title":"Black \/ S","offer_id":46399162843335,"sku":"1924005_12756","price":52.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ M","offer_id":46399162876103,"sku":"1924005_12757","price":52.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ L","offer_id":46399162908871,"sku":"1924005_12758","price":52.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ XL","offer_id":46399162941639,"sku":"1924005_12759","price":52.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ 2XL","offer_id":46399162974407,"sku":"1924005_12760","price":57.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ 3XL","offer_id":46399163007175,"sku":"1924005_12766","price":59.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ 4XL","offer_id":46399163039943,"sku":"1924005_13065","price":62.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0760\/4240\/4039\/files\/mens-premium-heavyweight-tee-black-back-69d9804264038.png?v=1775861843"},{"product_id":"fck-it-tee","title":"OG Fck It Tee","description":"\u003cp\u003e\u003cstrong\u003eOG F*ck It Tee\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eThere’s a point where you stop going back and forth.\u003cbr\u003eThis sits right there.\u003cbr\u003e\u003cbr\u003eThe\u003cstrong\u003e OG\u003c\/strong\u003e \u003cstrong\u003eF*ck It Tee\u003c\/strong\u003e is built around that switch — when you stop hesitating and just move. The graphic carries it. It’s direct and it doesn’t need anything added to it.\u003cbr\u003e\u003cbr\u003eAt 6.5 oz, it has enough weight to keep its shape without feeling heavy. It holds up instead of thinning out or losing structure after a few washes.\u003cbr\u003eMade from combed ring-spun cotton, it’s smooth but durable enough for regular wear. The collar stays in place, the seams stay straight, and the print stays consistent over time.\u003cbr\u003e\u003cbr\u003eFit:\u003cbr\u003eRegular fit.\u003cbr\u003eSize up if you want more room.\u003cbr\u003e\u003cbr\u003eDetails:\u003cbr\u003e100% combed ring-spun cotton\u003cbr\u003eCharcoal Heather and Carbon Grey: 60% cotton \/ 40% polyester\u003cbr\u003eFabric weight: 6.5 oz\/yd² (220 g\/m²)\u003cbr\u003e20 singles\u003cbr\u003eSide-seamed construction\u003cbr\u003e1 × 1 ribbed collar\u003cbr\u003eSingle-needle edge stitch 7\/8″\u003c\/p\u003e","brand":"Villain MVMT","offers":[{"title":"Black \/ S","offer_id":46399220482247,"sku":"3081231_12756","price":52.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ M","offer_id":46399220515015,"sku":"3081231_12757","price":52.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ L","offer_id":46399220547783,"sku":"3081231_12758","price":52.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ XL","offer_id":46399220580551,"sku":"3081231_12759","price":52.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ 2XL","offer_id":46399220613319,"sku":"3081231_12760","price":57.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ 3XL","offer_id":46399220646087,"sku":"3081231_12766","price":59.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ 4XL","offer_id":46399220678855,"sku":"3081231_13065","price":62.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0760\/4240\/4039\/files\/mens-premium-heavyweight-tee-black-back-69d97e6c53800.png?v=1775861373"}],"url":"https:\/\/villainmvmt.com\/collections\/og.oembed","provider":"Villain MVMT","version":"1.0","type":"link"}